The JAWLINER Story

Ever wondered how JAWLINER came to life? Brett Maverick reveals the funny, unexpected, and slightly obsessive journey behind the jawline revolution. From endless chewing experiments to a mission to make jawlines great again—this is a story you don’t want to miss!

The Evolution of a Revolution

Early 2018

Birth of JAWLINER

The brand was created and the first samples of JAWLINER Silicon Trainer and hard chewing gums were extensively tested

End 2018

JAWLINER 1.0

We finally launched our first version of JAWLINER. It was a milestone and one of the first TMJ friendly Jawline Exerciser

end 2020

Release of Jawliner 2.0

The JAWLINER 2.0 brought a trilogy of hardness levels. The JAWLINER Beginner, Advanced and Expert were born

mid 2021

Stronger then ever JAWLINER 3.0

We listened to our customers and developed the first ever jawline trainer with 3 layers in a very complicated production process

End 2021

JAWLINER Fitness Chewing Gum

After years of development, the largest and most difficult project to date has been launched: The world's first hard chewing gum

Mid 2022

Brett Maverick joined JAWLINER

JAWLINER's most important co-operation to date began. Brett Maverick became a JAWLINER Family Member and Friend

end 2022

Jawline Gum got flavourful

With our new flavors we made our customers happy. Ginger Lime, Cinnamon Honey or the loved Mint.

Mid 2023

Mewing Ring Release

the mewing ring helps to lear the mewing technique by Mike MEW.

End 2023

Medium Jawline Gum

We heard you! More long lasting flavour but still hard. That's why we developed our 2x Harder chewing gum

Early 2024

NEW Blueberry Hard Gum

it was time for new flavours so we launched Blueberry and later in the year more.

Early 2024

Nose and Mouth Tape

We have launched the best Mouth tape and Nose tape with strong grip for better sleep and performance during the day.

mid 2024

12 Weeks Jawline Coaching

With Brett Maverick we created a 12 Weeks intense training program for best results with out products.

mid 2024

New Flavours for our Medium Gum

Blueberry and Watermelon

Mid 2024

Mewcon with Dr. Mike Mew

JAWLINER was the proud main sponsor of the first MewCon in NewYork 2024.

Meet the JAWLINER Family

Our story begins, fittingly, in a bar on a chilly spring night in 2013.

Over beers, a friend shared his quirky method of training jaw muscles for that sharp, defined look—chewing frozen gum! His wild idea stuck with us, as no training device for this existed back then.

Years of research, development, and testing followed, and today, we’re a passionate team pushing boundaries with innovative ideas. As for our friend? He’s left frozen gum behind and is now one of JAWLINER’s biggest fans, constantly testing new models to help us improve. Creativity, like fitness, never stops!

Meet the JAWLINER Family

Our story begins, fittingly, in a bar on a chilly spring night in 2013.

Over beers, a friend shared his quirky method of training jaw muscles for that sharp, defined look—chewing frozen gum! His wild idea stuck with us, as no training device for this existed back then.

Years of research, development, and testing followed, and today, we’re a passionate team pushing boundaries with innovative ideas. As for our friend? He’s left frozen gum behind and is now one of JAWLINER’s biggest fans, constantly testing new models to help us improve. Creativity, like fitness, never stops!

Frequently Bought together and safe up to 30%

It couldn't be simpler: Put the chewing gum in your mouth and start chewing slowly. It's so tough that
after a few minutes you can really feel your jaw and facial muscles working.

La mâchoire de Brett à mâcher de la gomme

La mâchoire de Brett à mâcher de la gomme

€39.95

€34.95

YOU SAVED
JAWLINER® 3.0 - Beginner + Advanced

JAWLINER® 3.0 - Beginner + Advanced

€69.90

€49.95

YOU SAVED
JAWLINER® 2.0 - Bundle Pack

JAWLINER® 2.0 - Bundle Pack

€39.95

€24.95

YOU SAVED

JAWLINER® 3.0 Limited 3 Starter pack

Total price :

Frequently Asked Questions

Most JAWLINER customers see visible results after only a few weeks of training with JAWLINER fitness chewing gum. However, we recommend integrating JAWLINER fitness gum into your daily routine for the long term. As with weight training in the gym, the most important and effective thing is to train regularly.

We recommend 10-15 minutes every other day. Note that more exercise does not mean faster results. Like any other muscle in your body, the Jawline muscles need recovery time to grow optimally.

You can't give a general answer to that. It totally depends on what type of person you are. The JAWLINER silicone trainer is more effective in itself, but because you can't do the workout as easily as with the chewing gum in between and from everywhere, it falls by the wayside for some people and they forget to work out regularly. Training with chewing gum is simply more discreet and easier, so people do it more often, more regularly and for longer periods of time, and that's what it's all about. The more regularly you train over a long period of time, the better the results.

Yes and no! You can't get a Jawline by chewing normal gum, because it is too soft and the jaw muscles are not sufficiently trained. With the special fitness chewing gum from JAWLINER, currently the hardest chewing gum in the world, it is possible to train your jaw muscles only by chewing gum and thus get a more distinctive and chiseled jawline.

Yes, JAWLINER Fitness Chewing Gum is more than twice as hard as Mastix Gum.

Yes, JAWLINER Fitness Chewing Gum is more than three times harder than Falim Gum.